Hot Hot Strategy

The Best Mix

Building a strategy for your music releases begins with understanding the future of music. Immersive audio is quickly taking the lead on music revenue strategies, and you’ll notice that Apple Music now features the new category of Spatial Audio that they are heavily promoting.

There’s just something about Atmos

Listen to Music 1 radio on the Apple Music platform for 30 minutes and take note of how many of the songs played are mixed for Dolby Atmos. If you view each individual song and look for the Atmos logo, you’ll get your numbers. About 75% of the songs on Music 1 radio will be Atmos mixed. That’s a big piece of the pie.

Take note that Future’s new album – the most successful release this year – is mixed for Atmos. That’s not an accident.

Plays of Spatial Audio tracks have quadrupled since September 2021. Last year on June 7, The Weeknd re-released his hit album from 2016, Starboy, now mixed for Atmos, and first-time listeners increased by 20% over the next eight weeks. Taylor Swift did the same with her album Lover and saw more than 40% new listeners.

Atmos for independent artists

Well-funded artists with major label deals have more access to Atmos mixes than independent artists. Why? For one, most independent artists are not educated on the ins and outs of Atmos, and the producers who make their beats, the studios where they record, and the mixing engineers they work with aren’t talking about it. Second, Atmos mixes are expensive, and independent artists prioritize other things when deciding how to spend their money.

Until independent artists understand immersive audio, see the marketing benefits of producing it, and find access to world-class teams to produce that music, the divide between artists with big label deals and independent artists will only grow.

What should independent artists look for?

Only work with beats producers who provide stereo stem-outs. Only work with recording engineers who are savvy to immersive audio. Choose mixing engineers with an Atmos track record (your recording engineer and mixing engineer probably won’t be the same person). Get your Atmos mix FIRST and then output the stereo mix, not the other way around.

Where does Hot Hot Creative fit in?

Hot Hot Creative is looking to partner with an existing recording studio in your city to facilitate the build-out of a world-class immersive audio environment. This includes a multi-track acoustically-fit tracking room that fits a full drum set plus multiple isolation booths, a mixing room that’s Atmos-equipped, and a mixing room that’s stereo-equipped. We will work with you to create a sustainable revenue model and marketing strategy that supports the growth of your studio with a vision for the future.

Does this sound like you?

Together, we can do this!

Hot Hot Secondary Project

Economic Development

The Problem: Independent artists often lack the resources, mentoring, and music industry knowledge to forge a sustainable career making music.

The music industry is hierarchical and barriers to entry appear at every turn. What begins as an artist’s passionate creative experience often ends a few years later in frustration and dejection. What could have been a foundation to build a lifelong career instead becomes a persistent recurring series of memories riddled with regret and bitterness. 

“Music is my life. Music is life.”

“Who’s gonna put me on?”

“People around me are distracted and negligent – and I just can’t seem to win.”

“I was done wrong.”

“I gave everything and got nothing.”

The journey is lonely.

But what if there were safe spaces in the world of music? What if people were to organize to tap into the passion and talent and help translate that into jobs, steady income, firm foundations, and continuous joy – the joy that is at the heart of music to begin with?


Hot Hot Creative is looking for a partner with a vision for establishing a new normal:

  • Develop an immersive 360-degree apprenticeship program where all costs are covered, teaching the fundamentals of studio life and the music business: production, recording, engineering, financial literacy, entrepreneurial skills, music history, publishing, marketing, etc.
  • Identify employers willing to commit to hiring apprentices when they have completed the program.
  • Identify industry brands willing to provide the very best equipment and tech.
  • Apply for taxpayer-funded grants and programs that already exist; invite investor contributions (with clear ROI).
  • Identify ideal locations and leadership/teams.
  • Identify very skilled and experienced teachers/coaches.
  • Create marketing programs to attract students to the program. 

How does a program like this get funded?

There’s more than one way to skin a cat. Government funding already exists to cover apprenticeship programs like that. But there is another way. One revenue model relies on the development of a music catalog associated with the program. Another approach ties in healthy studio revenues. Let’s talk about it!

Hot Hot Creative LLC